Free audit
For interior design studios only

More of the right clients. Less admin.

Caprazone is the growth and operations partner for interior design firms. We bring you qualified clients, run your CRM, put AI agents on your back office and set up your design software, all under one roof.

Get a free growth audit See an AI agent at work
Interior design only Runs on Riser or HubSpot Set-up + monthly retainer
Sound familiar?

You became a designer to design. Not to chase leads and paperwork.

Most studios are small teams without marketing or operations staff. The same problems come up again and again.

Feast-or-famine leads

Referrals dry up, and the inquiries that do come in are too often tire-kickers with the wrong budget.

Slow follow-up

An inquiry lands at 9 pm, you reply two days later, and the client has already booked someone else.

Evenings lost to proposals

Proposals, scopes and FF&E schedules get built by hand after the design work is done.

Chasing approvals and payments

Selections, deposits and invoices need nudging, and the nudging falls to you.

No time for content

Beautiful finished projects never make it to your website, Google profile, Houzz or Instagram.

Software you pay for but don't use

Houzz Pro, Studio Designer, DesignFiles, QuickBooks: half set up, not connected, nobody trained.

157,492interior design businesses in the US in 2026, up 3.7% on 2025.IBISWorld, 2026
~3.8%average yearly growth in the number of US design businesses since 2021.IBISWorld, 2026
“Fundamental”how the industry now describes AI: no longer experimental, with designers curating rather than generating options.ASID 2026 Trends Outlook
1 partnerfor leads, CRM, AI automation and design software, instead of four vendors who never talk to each other.The Caprazone model
What we do

Five services. One system for your studio.

Start with what you need most. Every service plugs into the same CRM, so leads, projects and automations share one source of truth.

How they fit together
Get found

Lead generation & SEO

Local and national SEO, Google Business Profile, Houzz and Pinterest, paid ads and a review engine, built for how people actually choose a designer.

Explore Convert

CRM & sales operations

A pipeline from inquiry to retainer to reveal, with lead scoring, instant replies, proposals, e-signature and deposits, in Riser or HubSpot.

Explore Automate

AI agents & automation

Agents trained on your style, pricing and process: inquiry qualification, proposal drafting, FF&E sourcing, client updates and content.

Explore Run

Design software setup

Selection, migration, templates, QuickBooks and CRM connections and team training for Studio Designer, DesignFiles, Mydoma, Programa and Houzz Pro.

Explore Show

Websites & visuals

Fast portfolio websites, AI concept renders, virtual staging, 3D rendering and photo direction, so your work sells itself.

Explore

Or take a package

Get Found, Grow and Run on Autopilot bundle these services into outcomes you can plan around.

See packages
AI agents

Your best assistant never sleeps, and never forgets to follow up.

This is the part no generic agency offers: AI agents trained on each studio's style, pricing and process. They answer the 11 pm inquiry, qualify it, and book the call, so the designer only talks to the right clients.

  • Answers website chat, WhatsApp and Instagram DMs around the clock
  • Asks about budget, scope and timeline, then books qualified calls
  • Offers e-design to smaller budgets instead of losing them
  • Logs every conversation in your CRM
See all 12 agents
Studio assistantDemo · try the replies below

Inquiry & qualification

Replies 24/7, qualifies budget and scope, books calls.

No more lost leads

Proposal & scope

Drafts proposals and fee estimates from the brief and your templates.

Faster proposals

FF&E sourcing

Finds items by style, size, budget and lead time; drafts schedules.

Fewer sourcing hours

Client updates

Weekly status emails, approval reminders and payment nudges.

Fewer “where are we?” calls

Content

Turns finished projects into case studies, posts, pins and newsletters.

Marketing without the designer

Reviews & referrals

Asks for Google and Houzz reviews and referrals at the right moment.

Compounding lead flow
How it works

From audit to autopilot

We start with what sells fastest for your studio, prove it, then add the next layer.

Free audit

We review your website, Google profile, Houzz, reviews, CRM and software, and show you where leads and hours leak.

Plan

A short call to agree goals, budget and the first package or project. Clear set-up fee and retainer, in writing.

Build

We set up the pipeline, profiles, agents and integrations, migrate your data and train your team.

Grow

Monthly reporting on cost per lead and per signed project, quarterly reviews, and new automations as you grow.

Packages

Buy outcomes, not hours.

Three productized packages, each a one-time set-up plus a monthly retainer. We quote after your free audit.

Compare packages
Package 1

Get Found

For studios that need a steady flow of local leads.

  • Local SEO & Google Business Profile
  • Houzz & Pinterest profiles
  • Review engine
  • 2 project case studies a month
  • Monthly report

Set-up + monthly retainer

Start with an audit
RecommendedPackage 2

Grow

For studios ready to turn more inquiries into signed projects.

  • Everything in Get Found
  • CRM sales pipeline (Riser or HubSpot)
  • Style-quiz lead funnel & email nurture
  • Paid ads management
  • AI inquiry agent

Set-up + monthly retainer + ad spend

Start with an audit
Package 3

Run on Autopilot

For established studios that want the back office handled.

  • Everything in Grow
  • Design software setup
  • Proposal, client-update & content agents
  • FF&E sourcing assistant
  • Fractional studio operations

Set-up + monthly retainer

Start with an audit
Our own software

We're a product company with an agency arm.

Most agencies resell other people's tools. We build our own for this industry, so your systems are designed around how a design studio actually works.

CRM · quoting · operations

Riser

The workspace every Caprazone package runs on: pipeline, room-by-room quotes with e-sign, invoices, a client portal with selection approvals, scheduling for measures and installs, suppliers and stock, showroom POS, and Riser AI grounded in your studio's own data.

Open API & webhooksClient portalRoom-by-room quotesRiser AI
More about Riser
Free tool · lead source

StairRunnerCalculator.com

A free stair runner calculator with companion tools for carpet, rods, cost, rise and run, plus a room visualizer and a professional tool for runner retailers, fitters and designers. It's how we prove our SEO, and the model for more free calculators.

More about our free tools
Who we serve

Built for every kind of design business.

What each needs most

Residential full-service studios

Affluent local leads, a portfolio that sells, and FF&E operations that run themselves.

E-design & virtual designers

National SEO, funnels, paid social and automation for high-volume room packages.

Commercial & hospitality

LinkedIn, RFP content and CRM pipelines for offices, hotels and clinics.

Kitchen & bath design-build

Local SEO, Google Ads and speed-to-lead for remodel inquiries.

Home staging & rental design

Realtor partnerships, virtual staging and volume workflows.

Showrooms & trade brands

Ecommerce SEO, designer trade programs and B2B CRM.
Questions

Good questions, straight answers

Do you only work with interior designers?
Yes. Caprazone only serves interior design studios and the businesses around them: e-designers, kitchen and bath design-build firms, stagers, showrooms and trade brands. Everything we build, from SEO pages to AI agents, is made for this industry.
Do I have to use your CRM?
No. Riser is our default because it's built for interior designers, but we set up and run HubSpot for larger and multi-location firms (and keep the two in sync), and we work with HoneyBook, Dubsado and Houzz Pro for smaller studios.
What does an AI agent actually do for a design studio?
It handles repeatable work: answering and qualifying new inquiries 24/7, drafting proposals from your templates, sending weekly client updates, chasing approvals, and turning finished projects into marketing content. Your team stays in charge of design decisions and client relationships.
Will AI make my studio feel less personal?
Done well, the opposite. Agents take the admin and the instant replies, so you spend your time on discovery calls, design and reveals. Every agent is written in your voice and hands over to a person whenever a client needs one.
How much does it cost?
Every package is a one-time set-up plus a monthly retainer, and single projects (an audit, a website, a CRM set-up, a software migration or one AI agent) are fixed fee. Studios differ a lot in size and goals, so we quote after a free audit and a short call.
How fast will I see results?
Automation such as an inquiry agent works within weeks of launch. SEO and Google Business Profile work builds over several months, while paid ads can bring leads sooner. You get monthly reporting on cost per lead and cost per signed project.
Where are your clients?
We work remotely, so we can work with studios wherever they are. Local SEO, ads and reviews are planned around your own city, market and time zone.

See where your studio is leaking leads, time and money.

Get a free growth & tech audit: your website, Google profile, Houzz, CRM and software, reviewed by people who only work with interior designers. You get a written plan, whether you hire us or not.

Get my free audit Try the lead leak calculatorTakes 2 minutes. No sales pitch in the audit.
Talk to usFree audit